Secret Chord Laboratories uses insights from neuroscience to unlock the mysteries behind the transformative power of music. We have spent years gaining an understanding of the neural mechanisms behind music preference formation. By understanding the science underlying how new songs might be received in the brains of listeners, we are uniquely positioned to provide decision-makers across the music industry more targeted, actionable data to help inform decisions.
Making decisions in the music industry, more and more, means looking at metrics. The metrics that are currently being relied upon, however, are too often lagging and indirect. Information like streaming data is not even available until well after songs have been released. Also, crucially, the metrics being relied upon neglect the most human aspect of music enjoyment: how the music itself is processed in the brain.
At Secret Chord Laboratories, we have a proven track record of measuring music enjoyment based on principles of neuroscience. In our globally acclaimed research we modeled the commercial success of 33 years of Billboard-charting songs based on their musical content. We established clear, quantifiable principles about how elements within music lead to an increased dopamine response in the brains of listeners. This means increased pleasure. Increased enjoyment. Increased streaming and purchasing.
Our tool dopr™, covered by multiple US patents, takes our years of neuroscience research and predicts how the audience you care about will enjoy a given song. All you have to do is feed in your audio file, and dopr™ returns a score.
dopr™ provides metrics that are:
Scott A. Miles, Ph.D. has been performing and producing music since the age of 10. In his doctoral work in Neuroscience at Georgetown University, he investigated how music preference is formed in the brain. He secured funding through the highly selective National Science Foundation Graduate Research Fellowship to support this work. With David S. Rosen, Ph.D., he found support for two hypotheses about how the structure of music leads to purchase decisions. Scott then coded an algorithm to generate new music, and in a behavioral experiment, music featuring these properties was indeed preferred.
David S. Rosen, Ph.D. is a musician, academic, and passionate entrepreneur. His approach includes a unique combination of analytics, team psychology, and detailed organization for all aspects of Secret Chord Laboratories’ operations. He attacks every challenge with persistence, fervor, and creativity. He is an excellent communicator, as well, having presented his research at a multitude of domestic and international music cognition conferences, events, and workshops since 2013. While a doctoral student at Drexel University, he studied the neuroscience of music performance and creativity. His work revealed distinct neural correlates for creative jazz improvisations and patterns associated with achieving a “flow-state” during musical performances. David started playing piano at the age of 8 and has been a composer, producer, and bassist in a variety of rock bands over the past 20 years.
Brian Owens was instrumental in the research underlying Secret Chord Laboratories’ technology, including development of novel, musical stimuli and oversight of data management. Brian has been a professional musician and music-business strategist for over a decade. He has spearheaded an international tour through Asia and has led production teams serving globally known musicians. By leveraging his business and personal network comprised of established producers and Billboard-charting musicians, he strengthens SCL’s access to the music industry. Brian is an ambassador for cognitive neuroscience and music technology. By continuing to expand his breadth of knowledge in the music-technology space, he has refined his talents communicating these complex, sophisticated ideas to the general public.
David Grunberg is an electrical engineer with experience in the fields of signal processing, robotics, and machine learning. In his doctoral work at Drexel University, he conducted research on audio analysis, humanoid robots, and music recommendation. He has also developed methods for using technology and music together to advance e-Learning and e- Health outcomes.
Robert Abelow is the Founder of Roll Call Entertainment, a label & artist management firm in Los Angeles. His passion for music, data science, philosophy & social psychology has informed a nuanced and unorthodox approach to the entertainment industry. Over the past decade, he has found and grown labels distributed worldwide by Warner Music Group and Sony, picking up multiple Billboard Top 40 Album releases and over half a billion streams along the way. His represented artists have performed around the globe, including iconic states and festivals such as Red Rocks, Lollapalooza, Bonnaroo, Governors Ball, Outside Lands & The Gorge.